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Trump Family Reportedly Made About $2.3 Billion on Crypto While Investors Lost About $2.3 Billion on Trump-Related Crypto



Cryptocurrency news can be hard to follow. For instance, I recently encountered the term “tokenized coin” and spiraled until I could calm myself down with a beveragized drink. But a new Reuters report on the Trump family’s crypto profits makes things real easy to understand: According to Reuters’ own analysis, The Trump family has been able to “generate at least $2.3 billion in profit from investors since Trump retook the presidency,” while losses for the approximately one million people who put their money in Trump-related crypto investments “totaled $2.3 billion at the end of April.” It’s symmetrical, and also sad. According to the report, the Trumps profited most of all from sales of $WLFI, the World Liberty Financial governance token, created by World Liberty Financial, a Trump family crypto venture. The Trumps reportedly took a 75% cut of Token sales, and has a 60% stake in the company.

That calculation included sales that were disclosed, along with an estimate of additional sales based on Reuters’ own investigation. World Liberty Financial told Reuters that token was “not an investment product” and that World Liberty “does not validate third-party methodologies for valuing governance tokens or estimating aggregate investor positions.”

The $WLFI story is one of mostly steady decline since August of 2024. One token started out worth about $0.31, but as of this writing is down to about $0.05. Other sources of Trump family profit, according to Reuters, included the $Trump memecoin. Losses were calculated by analyzing the blockchain itself, since the $Trump memecoin project doesn’t provide revenue disclosures. Justin Sun, founder of the Tron blockchain, accused World Liberty financial of misconduct back in April. That month he sued World Liberty financial, claiming it had frozen his tokens illegally. World Liberty Financial characterized Sun’s actions as a smear campaign, and countersued for defamation.

Reuters’ tally of investors included “retail buyers”—average Joes and Janes, who fired up their wallet apps and made purchases—along with indirect investors who bought other Trump-exposed financial products like ETFs. Reuters notes, however, that “a small number of large traders who were early buyers and sellers of $TRUMP made big profits.” In an SEC filing last month, a publicly traded company called AI Financial, which invested heavily in World Liberty Financial tokens, expressed doubt that it could survive another year. A Forbes report from April found that another publicly traded crypto company, American Bitcoin, had declined in in value by $500 million in less then a year, even as its co-founder and CTO, Eric Trump, saw his net worth grow dramatically over the same period.



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Hunter Biden’s New Crypto Obsession May Have a Depressingly Familiar Next Act



Hunter Biden, the son of former U.S. President Joe Biden, has been posting about his love of all things crypto and blockchain on X, going as far as to say that he previously wanted to sell his art for bitcoin and distribute the art as non-fungible tokens (NFTs). While some crypto enthusiasts have responded to these posts by embracing Biden and welcoming him to “Crypto Twitter” with open arms, others see a trend that indicates the launch of a Biden-branded memecoin could be right around the corner. The recent crypto posts began on Friday when Biden responded to a crypto-focused account asking if they’d be able to “help with the crypto vote” for a hypothetical, non-serious presidential run. Then on Saturday, Biden quote posted a work of digital art by artist Beeple, best known as the poster boy of the NFT hysteria of years ago, adding, “When I decided to sell my art I wanted every piece on the blockchain and to accept Bitcoin as payment. ‘The Internet of Money’ by Andreas Antonopoulos really opened my eyes.” Thanks @beeple, I’ve been a fan of your art for a long time. This is my new favorite. When I decided to sell my art I wanted every piece on the blockchain and to accept Bitcoin as payment. “The Internet of Money” by Andreas Antonopoulos really opened my eyes. https://t.co/2OjCwhWvSm — Hunter Biden (@HunterBiden) June 6, 2026   In addition to Beeple, a number of other blockchain technology proponents and crypto industry insiders were quick to embrace Biden, despite his past controversies. For example, Custodia Bank founder and CEO Caitlin Long posted, “Hunter went to Yale Law, which is the hardest law school to get into—so the caricature of him never made sense to me. Welcome to CT, Hunter!”

On the other hand, Stranded Energy Investments Founding Partner Adam Ortolf pointed out that those involved with bitcoin or crypto more generally should not be so quick to embrace any celebrity that talks positively about the technology, rhetorically asking Long, “If Jared Fogle from subway logged on and promoted crypto are you gonna look up his Alma Mater and celebrate his voice too?? Call him ‘an OG’ if he mentions the right book title??”

To Ortolf’s point, there is good reason to be skeptical of celebrities who start posting about crypto on X. A large number of celebrities have posted positively about crypto on social media over the years before endorsing or launching their own crypto tokens, which usually end up having charts that look like clear pump and dump schemes some time later. Recent examples from the past couple of years include Hailey Welch, also known as the Hawk Tuah Girl, and former New York City Mayor Eric Adams. Number Go Up author Zeke Faux called this out explicitly on X, asking how long it will be before Biden “does a memecoin scam” and whether anyone knows the specific crypto marketing firm that is running Biden’s account. Author and investor Lyn Alden also chimed in, asking Biden, “Can we go ahead and skip the arc where you launch a token of some kind?”

How long before @HunterBiden does a memecoin scam Honestly one of the only people who could actually get one going now https://t.co/BPSSzBDcuG — Zeke Faux (@ZekeFaux) June 6, 2026   While the NFT industry has largely collapsed in recent years, memecoins replaced those tokens’ role in the crypto industry by effectively allowing celebrities and content creators to create currencies based around their own personas. Notably, in his recent interview with Candace Owens, Biden stated, “I believe in the meme token. I’ll do something one day and create a community. There’s really good reasons to do it.” Biden’s father’s administration was largely seen as anti-crypto when considering how then SEC chair Gary Gensler thought the vast majority of crypto tokens should be regulated as securities and the data collection and taxes that were initially planned for bitcoin miners. That said, there were indications of a change of heart near the end of Joe Biden’s term. While the Trump administration has clearly implemented a reversal of this anti-crypto stance, many now hold the view that the pendulum has swung too far in the other direction. Trump’s second term in office has been riddled with accusations of corruption related to crypto projects associated with the Trump family, to the point where one poll found that 62% of Americans do not trust Trump to fairly regulate the industry.

According to The Block, the level of concern around the crypto profiteering of the current president’s family, which was estimated at $1.4 billion in 2025 alone, may be jeopardizing the progression of the crypto regulatory bill, known as the Clarity Act, that is currently making its way through the Senate.



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