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From shampoo to chocolate, consumer goods giant relies on AI to accelerate product innovation | International | Central News Agency CNA



2026/7/6 14:57 (updated at 7/6 15:37) Please agree to our privacy policy to enable the news listening function. The picture shows shampoo and conditioner products from French cosmetics company Laiya. (Reuters) (Central News Agency, Vienna, Comprehensive Foreign Reports on the 5th) A senior executive of the French cosmetics company L’Oreal told Reuters that L’Oreal uses artificial intelligence (AI) to identify molecules in skin care products and re-apply them to shampoos, allowing it to develop new products four times faster than before. Reuters reported that senior executives said that consumer goods giants including Nestle, the parent company of Nestlé coffee, Haleon, the manufacturer of albuterol toothpaste, and Mondelez, the chocolate maker, are applying AI to product innovation. In some cases, the technology can help them test ingredients more quickly, inspire recipe ideas, and address supply chain vulnerabilities. At a time when consumer preferences are changing rapidly, major consumer goods manufacturers are facing pressure to accelerate innovation and reduce costs, so they are promoting the introduction of AI into product research and development. Fabrice Megarbane, President of L’Eal’s Consumer Products Division, said that the laboratory started using AI as early as four years ago. It has used AI to predict the effects of ingredients on skin and hair, and has successfully identified new molecules for beauty products. Fabry said that Laiya’s recent innovation is to re-inject molecules originally used in skin care products into shampoos to bring volume and fullness to hair through collagen. Mondelēz Digital Chief Filippo Catalano told Reuters that human product innovation powered by AI “completely changes the situation.” The technology has helped Mondelēz, which owns Cadbury and Toblerone, speed up manufacturing processes and reimagine recipes. Mondelez said AI can generate recipes, including some “outside the box” ideas, which are then evaluated by human experts. (Compiled by: Chen Yuting) 1150706 Support Central News Agency’s choice to stand with the facts. Every donation you make is a small amount of sponsorship to protect press freedom. Download the Central News Agency’s “First-hand News” APP to get the latest news in real time. The text, pictures and audio and video of this website may not be reproduced, publicly broadcast or publicly transmitted and used without authorization.



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